BRIEFING
Five orthopedic doctors decided to combine their knowledge to create together
a brand that encompassed all areas of Orthopedics.
The challenge aimed to gather all information about the pathologies and treatments in each area to create a strong brand, a collection of medical illustrations and a website with the possibility of scheduling an appointment.
Five orthopedic doctors decided to combine their knowledge to create together
a brand that encompassed all areas of Orthopedics.
The challenge aimed to gather all information about the pathologies and treatments in each area to create a strong brand, a collection of medical illustrations and a website with the possibility of scheduling an appointment.
CONCEPT
O5 was the chosen name. After research on the topic, it came to the idea of building the letter "o" from the cut of the cortical bone. To this end, the client provides us access to various cuts and readings of the human skeleton to better study the shape of the bone. From this research I selected 3 shapes that after a refinement it become the new brand.
WEBSITE
The design of the website reflects the identity of the brand, it is an intuitive and dynamic website where it is possible to browse all the pathologies and treatments of the Spine, Shoulder, Elbow, Hand, Wrist, Hip, Knee, Ankle and Foot.
A differentiating point of the site is the interactive area that resembles a VIRTUAL DIAGNOSTIC, developed for the user to identify the place of pain.
ILLUSTRATIONS
For the project I drew more than 100 detailed illustrations with only 3 colors. A very demanding challenge that was followed by each doctor. Now I know more about the human body than before.
For the project I drew more than 100 detailed illustrations with only 3 colors. A very demanding challenge that was followed by each doctor. Now I know more about the human body than before.
